EUROMAT opens its membership to the full gaming and amusement value chain
Brussels, 13 November 2026 – EUROMAT, the European Gaming and Amusement Federation, is opening its membership to companies from across the land-based and omnichannel gaming and amusement value chain. The step follows the adoption of a new Omnichannel Membership Strategy by EUROMAT's General Assembly in The Hague in May 2026.
The strategy reflects the increasingly interconnected nature of the gaming and amusement sector. Many operators and manufacturers now run land-based and online activities side by side, and the regulatory challenges they face are increasingly shared. By bringing national associations and corporate stakeholders together, EUROMAT aims to strengthen cooperation, facilitate knowledge exchange and provide a single platform for engagement on European challenges.
A renewed mission
With the new strategy, EUROMAT has also updated its mission:
EUROMAT campaigns for a better and fairer business environment for the entire legitimate gaming entertainment industry in Europe, so that regulation and standards apply consistently across every channel, and no part of the value chain competes at a disadvantage against another. EUROMAT remains committed to player protection and social responsibility.
Two membership pathways
Association Membership remains the foundation of EUROMAT's European network. National associations representing the gaming and amusement industry at country level contribute national expertise, share regulatory developments and help shape common European positions.
Corporate Membership welcomes companies operating across the value chain, including operators, manufacturers, suppliers and other industry stakeholders. Through its Strategic Partner and Affiliate Partner categories, EUROMAT offers different levels of engagement, enabling companies to contribute their expertise, connect with industry peers and take part in European policy discussions.
"Our members no longer think in terms of land-based or online – they think in terms of players, standards and fair rules. Opening EUROMAT to the whole value chain means Europe's policymakers can hear one credible industry voice, committed to player protection and to tackling illegal gambling wherever it appears," said Jason Frost, President of EUROMAT.
EUROMAT today represents 13 national member associations from 10 European countries and 7 corporate members.
Companies and associations interested in joining can find more information on the Association Membership and Corporate Membership pages, or contact the EUROMAT Secretariat at secretariat@euromat.org.
About EUROMAT
The European Gaming and Amusement Federation (EUROMAT) is the voice of the gaming and amusement industry in Europe. Established in 1979 as an international non-profit association (AISBL) under Belgian law, EUROMAT represents its members' interests before the European Union and other pan-European institutions on the legal, commercial and technical issues shaping the sector.